Tenaye, or Tay, is a young entrepreneur based in New York, driven by her passion for health and self-improvement, supported by her extensive knowledge and licensing in the Esthetics Industry. She collaborates with an aesthetic chemist to create plant-based, natural hair care oils.

The letter "X," pronounced as "ten" (the Roman numeral), has been a significant part of Tenaye’s life. Her name, TEN-aye, her birthday on June 10th, and its presence in every sport she participated in all connect to this number. Ten symbolizes Tenaye’s link to her Ethiopian roots and represents the hair roots of every individual who supports X!

As a licensed esthetician with acne-prone skin, I faced challenges finding hair products that effectively stimulated growth and kept my hair healthy without causing breakouts on my hairline and forehead. I am leveraging my esthetic expertise to formulate skincare that is not only safe for the pores and follicles on clients' scalps but also gentle on the skin!

-Tenaye Michel

Founder & CEO